Volkswagen AG is a global automotive company with a vast variety of car models and brands. However What is Volkswagen luxury brand?
Today we look at some of their most premium car models.
Volkswagen is a global automotive behemoth with extensive global influence. The German car manufacturer offers a wide range of brands, some of which are well-known and others which are less well-known.
It might be difficult for many readers to name them all.
Naturally, many of them have German roots, starting with the well-known Volkswagen brand, which is marketed in vast quantities all over the world, as well as the upscale Audi brand and the legendary Porsche.
However, Volkswagen has owned the Czech brand Koda since 2000 and the Spanish brand SEAT since 1990. In 1998, the business added the then-dormant French brand Bugatti to its portfolio, together with the British brand Bentley and the Italian brand Lamborghini.
Volkswagen experimented with its own sub-brand, JETTA, in 2019, but only in China. JETTA had its own dealer network.
READ ALSO: how long do Volkswagen beetles last
The Volkswagen Group’s main office is in Wolfsburg, Germany, however many of its brands have regional offices that report back to the parent company.
Volkswagen Group is most known for producing passenger cars, but it also owns Ducati motorbikes, which are owned by Audi through Lamborghini, and the heavy truck brands MAN and Scania.
Scania was formerly a part of the corporation that also produced Saab cars.
If you’re wondering What is Volkswagen luxury brand? Here’s a snapshot:
Volkswagen
The Volkswagen Group, headquartered in Wolfsburg and best known for the Beetle, has Volkswagen as its major, high-volume brand.
With just two vehicles sold in its first year, the Volkswagen brand entered the American market in 1949.
However, the Beetle’s simple handling, superb quality, and reliability—all of which had been significantly enhanced under Nordhoff’s direction—quickly transformed a cult following into broad market popularity.
The Beetle’s popularity encouraged Detroit’s Big Three to start producing their own inexpensive compacts in the late 1950s.
The VW Golf, Jetta, Passat, and Arteon, as well as the VW Tiguan, Atlas, and Atlas Cross Sport crossovers, fill out the current roster of vehicles.
Future attention will be on electric vehicles, beginning with the Volkswagen ID4 in 2021.
Audi
One of VW’s high-end brands, Audi, has a headquarters in Germany’s Ingolstadt and functions somewhat independently of its parent company.
Audi, Hord, DKW, and Wanderer were the four automakers that combined to form Auto Union in 1932, and their names are represented by the logo’s four rings.
After Volkswagen purchased Auto Union from Daimler-Benz in 1965, the brand was revived with the release of the Audi F103 series and the restoration of the Audi name after a 25-year absence.
Audi was a separate brand that Volkswagen introduced the Audi brand to the U.S. market in 1970.
Porsche
Porsche is a name that is closely associated with fast sports automobiles. The Volkswagen Group owns the German company, which has its headquarters in Stuttgart.
Ferdinand Porsche established Porsche in 1931, originally working on other people’s cars like the Volkswagen Beetle.
The 356, which shared many design cues with the original Beetle, including its rear-mounted air-cooled four-cylinder engine, was the first Porsche vehicle built under its own brand following World War II.
Lamborghini
Italian company luscious Lamborghini is a subsidiary of the Volkswagen Group in Germany.
Ferruccio Lamborghini established Lamborghini in 1963 in Sant’Agata Bolognese, Italy, to take on Ferrari.
It is renowned for its low-slung, rear-wheel-drive, unusual mid-engine vehicles.
With the release of the Lamborghini Urus, a sports crossover with a twin-turbo V-8, it has progressed from sports cars to luxury sport crossovers as well.
Bentley
Bentley is a brand of Bentley Motors, a British luxury car manufacturer that is a member of the Volkswagen Group in Germany. Since 1998, Bentley has been a part of VW, with its headquarters in Crewe, United Kingdom.
Bugatti
Volkswagen acquired this French premium, ultra-high-performance brand in 1998. Ferdinand Piech encouraged Volkswagen to purchase the rights to manufacture automobiles under the Bugatti brand as a logical step after purchasing Lamborghini and Bentley.
As a completely owned company, Volkswagen formally incorporated Bugatti Automobiles in 2000.